February 2017

Herndon Powerlifting

Design | Branding

Herndon Powerlifting hired me to develop a logo for his brand. The logo would be used for social media, apparel, and for his Youtube channel intro. Some of the criteria Herndon Powerlifting had for what needed to be in the logo where a skull, a barbell, his name, and the word “Powerlifting”.

I then went to work researching, mocking up and developing different iterations of a logo, following his criteria, until we came to the finished logo we both agreed on.


Phillip Herndon